Michael is responsible for the direction and quality of human factors consulting services that Emergo by UL provides to its clients. He identifies and develops new market opportunities where his consulting team can effectively apply its expertise, focusing specifically on use-safety, effectiveness, and usability. Historically, he has led projects requiring expertise in user interface research, design, prototyping, and usability testing. Michael delivers university and industry courses on user interface design, publishes books and articles on the subject, and makes technical presentations to industry, academic, and government audiences. He also serves as Professor of the Practice at Tufts University where has taught in the Engineering College’s Human Factors Program for over 30 years. In 2005, he co-founded Wiklund Research & Design, a human factors consulting firm that subsequently was acquired by UL in 2012. Michael was inducted as a Corporate Fellow into UL’s William Henry Merrill Society, which includes members of the UL community who are leading authorities in their fields of expertise, in 2018.