Driven by experience to deliver better, safer, user-centered products

Our consulting team has deep experience in the medical device and combination product domains. But it also serves several other industries, helping to ensure that consumer products, industrial products, software applications, and automotive products deliver a great user experience.

We have helped our clients succeed in hundreds of product development projects by:

Building Trust With Clients

We want our clients to think of us as their trusted advisor. To achieve this goal, we do the following:

  • Freely share our knowledge and know-how.
  • Deliver an advantageous set of services related to matching products to people’s needs and preferences.
  • Present value engineering options when possible.
  • Deliver services on time and on budget.
  • Help develop in-house HFR&D capabilities if that is the client’s goal.
  • Seek feedback to help us continuously improve our service.

Our Work

Over the past 15 years, the HFR&D team has helped clients with countless solutions spanning a wide range of medical conditions and disease states.


Rebranded as EMERGO by UL (still part of UL), our Human Factors Research & Design (HFR&D) team has extensive experience helping clients bring products to market and ensuring best-in-class user experiences. We view ourselves as part of the solution for making healthcare safer and more effective while also helping clients achieve their commercial goals.

UL acquired Wiklund Research & Design (based in the USA) in 2012. The consulting practice has grown over 400% during the ensuing six years, reflecting strong demand for its services. In mid-2018, UL acquired Medical Device Usability (based in the UK). The two consulting groups are now fully integrated and delivering services to an international clientele.


  • Adapt products to suit user needs and preferences - not the other way around.

  • Empower user with intuitive solutions.

  • Usability matters, in addition to making products safe and effective.