Date & Time
Feb 7, 2024 10:20am EST
Hilton Boston Back Bay, USA
Join the Emergo by UL, Human Factors Research & Design team at this year’s TT Life Sciences Human Factors tradeshow. The event will take place in Boston, MA from February 7-8, 2024.
Subject matter expert, Cory Costantino, will be presenting on behalf of the HFR&D team on Wednesday at 10:20 a.m. EST
Topic: The Devil’s in the details – Risk analysis as an innovation generator
Designers love solving problems. As a designer, I am excited by the question “what can we do when this problem occurs?” Whether a use error could lead to physical harm or simply annoyance, taking a risk-based perspective can help designers not only avoid poor user experience, but draw out the most creative solutions and innovations. There is a tool, not traditionally taught as a design tool, that designers can use to stimulate creative problem solving in a way that might not seem so obvious. Use-related risk analysis can seem like a technical activity separated into the realm of engineering. However, risk analysis can be an incredibly efficient engine for creativity because, unlike any other technique, it is optimized for that thing designers love: problems. In fact, the more problems generated (every potential, slip, lapse, mistake, or hazard) the more opportunities there are for clever design enhancements, new directions, or innovations. During this workshop session, I will show how designers of any type of product (high or low risk), can use a risk-based perspective to help not only avoid poor user experience, but draw out creative solutions and innovations. This session will include:
- Use-related risk analysis as it relates from harm, to annoyance, to business risk
- Approaching risk analysis easily, and intuitively and how to stay involved
- Examples of innovations hiding in the details of use errors and root causes
- Exercises to practice and gain confidence
Use-related risk analysis is typically taught in the context of human factors research and risk management. As such, a designer - and by association, design education - might rarely engage in, or take full advantage of this technique. Design is full of productive techniques to help designers uncover insights and tap the creative mind; design-thinking sprints, mind-mapping, journey-mapping, affinity diagrams, brainstorming, crazy-8’s, “How might we?”, to name a few. A strength of many of these techniques is that they are aspirational and/or qualitative (e.g., what is a pain point in the journey, how might we help someone do X). However, such techniques can be idiosyncratic, leaving a gap of analytical and critical thinking. If taught simply, risk analysis can be an easy to use tool to fill that gap and complement the creative process. Unlike any other method, use-related risk analysis is a detail-oriented, analytical technique that is optimized to deal with the fact that we are all human, and we all make mistakes. But, it is not simply about the dangers at every step - it doesn’t stop there. Risk analysis can be an engine for giving designers what they love most; problems to solve. I want to give participants a new way to think about this tool, a way to employ it easily, and positively, conveying the key point that the more potential problems uncovered, the more opportunities there are to be creative, find new solutions, and provide value.
About the speaker
Design Director, HFR&D
For over 20 years, Cory has helped guide products, from hand-held consumer electronics to medical devices and software user interfaces, from concept to production. Cory is a board-certified human factors professional. He received his M.S. in Human Factors in Information Design from Bentley University and his B.S. in Industrial Design from Wentworth Institute of Technology.
Cory oversees and contributes to a wide range of projects, including software user interfaces, instructional materials, hardware/ergonomic design reviews, and multi-phase projects, where he often contributes to user research and usability testing. Cory has served as design director and co-founder of two start-up companies, as an adjunct professor of design, and as a design consultant. His unique and diverse experience enables him to deeply understand the intersection of client resources, user needs, and design vision.