Webinar: GDPR and its impact on Human Factors studies


The General Data Protection Regulation (GDPR) became the law in Europe as of May 25, 2018, establishing strict rules for the handling of personal data and providing for severe penalties for non-compliance. The new law does not necessarily present an obstacle to conducting Human Factors research, such as field observations, individual and group interviews, and usability tests. However, it raises the stakes in terms of implementing compliant data handling practices, subjecting non-compliant organizations to administrative fines of up to €20 million or 4% of their annual, global revenue – whichever is more.

Clearly, it behooves companies to ensure that their Human Factors research, whether conducted in-house or by consultants such as Emergo by UL’s Human Factors Research & Design team, is conducted in a GDPR-compliant manner. During this webinar, Emergo by UL’s Human Factors experts will collaborate with privacy attorneys from Sidley Austin to answer the following questions:

  • What is GDPR and its scope?
  • Why do Human Factors professionals need to be concerned?
  • What are the key GDPR principles, and how should you consider adapting your Human Factors research approach to ensure compliance with each principle?
  • What are the key takeaways for Human Factors practitioners?

This webinar was recorded on March 14, 2019.

About the presenters:

Allison Strochlic is a Research Director in Emergo by UL’s HFR&D team. A board-certified human factors professional, Allison contributes to and manages research projects such as usability testing, contextual inquiry, and interviews. Furthermore, she helps clients develop key HFE documents for their design history files and advises clients on how apply HFE to meet regulators' expectations. Internally, she provides oversight to the team’s quality management system and associated procedures. Allison is co-author of Usability Testing of Medical Devices and several technical papers focused on applying HFE to medical device development.

Alexandria Trombley is a Human Factors Specialist in Emergo by UL’s HFR&D team, and is a co-lead for developing and maintaining the team’s quality management system, which includes data protection procedures and guidelines. As a technical contributor, Alexandria has extensive experience conducting various forms of research, including in-situ observations, discovery interviews, formative usability testing, and HF validation testing, among others.

Kate Heinzelman is a Counsel in the Washington, D.C. office of Sidley Austin LLP, where she is a member of the Healthcare and Privacy and Cybersecurity groups. Her practice focuses on investigations, incident response, and counseling in privacy, cybersecurity, and healthcare matters. Before joining Sidley, Kate was Deputy General Counsel at the Department of Health & Human Services and Special Assistant and Associate Counsel to President Barack Obama.

Geraldine Scali is a Counsel in the London office of Sidley Austin LLP. She advises international clients on data protection, privacy and information security including GDPR compliance, cross-border transfers including Binding Corporate Rules, data protection issues in the context of international litigations and investigations, cyber security, security breach responses. In addition, she regularly speaks on data protection and has contributed to various books on data protection and the EU General Data Protection Regulation.