Conceptual design of a product’s user interface
There is no one best prescription for conceptual design. Ask a dozen user interface designers about the purpose, process, and outcome of a conceptual design effort and you are likely to hear widely varying explanations. Such variability is not necessarily a bad thing. After all, conceptualizing a solution to a problem is a creative act that is inherently unique to the individual or team engaged in the activity. That said, even with variation in approaches, comprehensive conceptual design efforts tend to include five common steps.
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