Below you will find basic demographic and healthcare market data on Brazil, plus specific information about the medical device and healthcare industries.
Overview of medical device industry: Brazil is the largest economy in Latin America, and the largest medical device market. It was valued at US$4.7 billion in 2015 but projected growth is very slow due to Brazil's mounting recession. The market will contract in coming years with an overall value increase to US $5.5 billion by 2020.
Imports account for a small percentage of the Brazilian market. Domestic manufacturers focus on local demand and as such, exports are also few in numbers. Imported devices are typically manufactured either in the US or Europe, which provide sixty percent of the total imports.
Opportunities in the Brazilian market: Brazil is a difficult market, but some foreign manufacturers can be successful there. Devices that are imported are usually high-tech and specialized with little, if any, competition from Brazilian manufacturers. The Brazilian market consistently demands high-tech aesthetic devices and, more recently, home health care products. The local healthcare industry has a good opinion of devices manufacturers in the US, Europe, and Canada, though preference will always be given to products made in Brazil, mostly due to cost.
Industry challenges in Brazil: Economic decline, political turmoil, and depreciating currency present major challenges to foreign importers. The weak real makes it particularly difficult to be profitable in Brazil, especially for American companies—one of the largest sources of medical device imports—due to the strong dollar. In addition to economic factors, foreign companies face difficulties appealing to a market heavily reliant on domestic producers. Manufacturers competing with a similar product made in Brazil will find it very challenging to gain traction in the market.
How Brazil compares to other markets
|Primary language(s)||Portuguese||Spanish||Chinese, Mandarin|
|Total healthcare spending||$193 billion||$82 billion||$574 billion|
|Healthcare expenditures total (% of GDP)||8.3%||6.3%||5.5%|
|Healthcare expenditures per capita||$947 (USD)||$677 (USD)||$420 (USD)|
|Expenditures on healthcare||Government: 46%
|Size of medical device market (USD)||$4.7 billion (USD – 2015)||$4 billion (USD - 2014)||$8.7 billion (USD)|
|Number of hospital beds||2.3 per 1000 people||1.5 per 1000 people||3.8 per 1000 people|
|Age distribution||0-14 years: 23%
15-64 years: 69%
65 years and over: 8% (2015 est.)
|0-14 years: 28%
15-64 years: 65%
65 years and over: 7% (2015 est.)
|0-14 years: 17%
15-64 years: 73%
65 years and over: 10% (2015 est.)
|Life expectancy at birth||Male: 70 years
Female: 77 years
|Male: 73 years
Female: 79 years
|Male: 73 years
Female: 78 years
|Currency||Real||Mexican peso||Renminbi yuan (￥)|
Want to see how Brazil compares to countries in Europe and around the world? Download our free PDF Healthcare spending by country.